Editorial Guidelines
Every publication has its own character. At London City Post, ours is built around curiosity, clarity and the belief that worthwhile stories deserve to be told properly.
We cover a wide variety of subjects, from technology and business to travel, culture, property and the unexpected details of everyday life. These editorial guidelines explain how we approach the content we publish, the standards we work towards and what readers can expect from our articles.
Stories Worth Exploring
We don’t believe an article needs to be about a major event or breaking news to be interesting.
Sometimes the most engaging subjects are those that encourage readers to look at something familiar in a different way. An overlooked piece of history, a changing consumer habit or the science behind an everyday object can be just as compelling as a headline-making development.
Our editorial approach is guided by three questions:
- Is the subject genuinely interesting or useful?
- Can we offer readers a clear understanding of it?
- Does the article provide something worthwhile beyond its headline?
We favour subjects with substance rather than content created simply to attract attention.
Accuracy Before Publication
Information should be presented responsibly, with particular care given to factual claims, dates, figures and technical explanations.
Where an article refers to research, legislation, historical events or other verifiable information, we aim to use appropriate sources and distinguish established facts from interpretations or opinions.
We recognise that information can change. Statistics may be revised, scientific understanding may develop and previously accurate details can become outdated.
When necessary, published articles may be reviewed and amended to reflect more reliable or recent information.
We do not consider speculation to be a substitute for evidence.
Making Complex Subjects Understandable
Our readers come from different backgrounds and have different levels of familiarity with the subjects we cover.
An article about artificial intelligence should not require a technical qualification to understand. Equally, a feature about architecture, finance or scientific research should explain unfamiliar terminology without oversimplifying important details.
We aim to write in straightforward British English, using clear explanations and a logical structure.
Technical language has its place when it adds precision, but unnecessary jargon rarely improves an article.
Our priority is helping readers understand a subject rather than making it appear more complicated than it needs to be.
Originality and Editorial Value
We aim to publish content that has been thoughtfully developed for London City Post.
This means approaching subjects with a clear purpose, organising information coherently and avoiding unnecessary repetition.
Articles should offer genuine reading value through explanation, context, practical insight or an engaging exploration of their subject.
We do not knowingly present another publication’s original work as our own.
When referring to external research, reporting or specialist material, appropriate attribution should be provided where necessary.
Keeping Headlines in Perspective
A headline should give readers a fair indication of what follows.
We avoid deliberately misleading titles, exaggerated promises and sensational claims that the article itself cannot support.
We also recognise that not every story needs dramatic language.
A well-explained subject can be interesting without being described as shocking, unbelievable or revolutionary.
Our preference is for headlines that encourage curiosity while remaining accurate.
Independence and Commercial Content
London City Post may publish commercially supplied articles, guest contributions or content featuring businesses, products and services.
We recognise the distinction between independent editorial material and content produced for promotional purposes.
Where material constitutes advertising or a paid promotional placement, it should be identified appropriately and comply with applicable UK advertising requirements.
The inclusion of a business, product or website does not automatically represent an independent